Tuesday, June 17, 2008

Session 2: Sunday June 8th

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Follow up to last session:
Mamma Mia with recordable magazine insert
http://adage.com/madisonandvine/article?article_id=127708

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Miscellaneous Conversation:
What to do in NYC for senior citizens
  • Nightclubs dedicated just for seniors
  • Segway tours for seniors to prevent exhaustion
  • Special hours at museums for seniors
  • Botanical Gardens
Holly Pressman Financialiteracy.com/prosperity holly@financialiteracy.com
  • Patent
  • Financial planning modules for students and young adults
  • Need to incorporate in to high school curriculum
  • School district involvement
  • "Trust fund brats" – need to be educated
  • Holyfield and McMahon evicted from homes
Other

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Coolest products/business ideas we’ve seen/heard of
  • peer to peer lending for student loans
  • exercise/progress tracking at gym (automated with web-based extensions), scan your ID and get your log updated with exactly how much you work out
  • dorm-style living for young adults who just graduated college
  • tattoo advertising on college kids
  • zipcar
  • auto insurance by the mile
  • Brightcove’ – streaming video infrastructure for large content producers like ‘Discovery’
  • green tea ginger ale
  • a car that parks itself
  • super-sticky clay you can buy off of infomercials
  • outsourcing day to day tasks with a social twist (outsource work to people in developing countries and help them earn a livelihood)
  • community massage chair in office
  • disposable plates from leaves
  • personalized ‘insider’ tour guides
  • personalized reels for actors
  • exboyfriendjewelry.com
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What are you passionate about?
  • social entrepreneurship
  • travel
  • entertaining
  • watching and discussing indie movies at home with a group of friends
  • home improvement projects
  • spirituality
  • cooking unique dishes
  • martha stewart
  • adventure travel
  • marzipan ‘mozart’ chocolate for coffee
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What annoys us/needs improvement in our lives and possible solutions:
Hate throwing away extra food but too hard to find donation places
  • Make food into non-edible products
  • Squeezable products to recycle
  • Prevent perish-ability
  • Moldable material to hold extra food
  • “Black Hole” a possible name of an organization to donate to
  • Tax deductible donations to increase motivation to give away food
No Indian grocery store in the neighborhood
  • Community weekend shopping trips to stores in nearby areas
  • Online/Mail site delivery: DesiDirect
  • Open a chain of Indian stores in high Indian population areas
Hair removal/waxing
  • Lotion and sponge removal
  • stockings or socks that make it seem like there is no hair
  • Razor hair collection agencies
Finding a cab in the rain
  • Lukewarm milk makes you feel better
  • Plastic shield with a cab button and a nearby restaurant button
Traffic jam
  • Hot air balloon service
  • Flying personal helicopters
  • Flaggable fill-up taxis (fixed start and & destination, leaves when full)
  • Wind powered vehicles to ride on sidewalks
Unwanted menus slid under the door
  • Target marketing for menus so you can sign up for which ones you want
  • Scratch and sniff menus
  • Tasting menus
  • Win free trips to other countries
  • Donotmenu.gov
  • Menus depending on mood
  • Musical menus (cuisine location music)
  • Cooking classes and recipes offered with menus
  • Special slot in door for menus
  • Coupons and sweepstakes on menus
  • Social networking service for others in your building who like the same menus
  • Party with every order
  • Sticky menus that can stick on door
Not knowing where the closest cleanest restroom is
  • All bathrooms are clean with stone filtration system in the soil
  • Rose scented stones
  • David Sedaris bathroom bag
  • Bathroom that you can call to you
  • Joshua Tree visitors must take away your bathroom remnants
Other things that need improvement:
  • Moving dishes from the washer to the drier
  • Losing/misplacing stuff all the time
  • No funding for research
  • Visiting a city and not knowing the sights and spots that would be of local interest
  • Getting stuck in traffic
  • No way of finding organized career opportunities in India for Indians who grew up in india
  • People who no longer knock on doors for the bathroom
  • Scheduling meetings across multiple organizations based on ‘real’ free/busy information of participant
  • Taxi drivers complaining about accepting credit cards
  • Dust on dark furniture accumulating too fast
  • Air traffic congestion leading to flight delays
  • Moving car in NYC for street cleaning
  • No delivery of dunkin donuts coffee
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CHACHA
https://www.chacha.com/
http://en.wikipedia.org/wiki/ChaCha_(search_engine)
On January 3, 2008 ChaCha launched a new textChaCha service that allows users to ask questions and receive answers via text message. Unlike similar mobile search services ChaCha doesn't require special character codes to get results. A plain sentence question will get an answer along with a link to the answer source.

callChaCha launched its beta version on April 1, 2008, while discontinuing its less effective guided web search. Users can call 1-800-2-CHACHA and ask a question after the prompt. The question will then be transcribed into an SMS query. The answer then will be received by the caller in a text message.

What is chacha's possible business model?
  • selling phone lists to vendors based on psychographic models created of the questions asked
  • eventual subscription service
  • ads at the end of text message – can tailor to individual
  • deals with the phone companies to ensure certain amount of sms traffic
How to improve CHACHA?
  • Add credibility. what is the current credibility of answers? None
  • add web and email and voice interface to ask questions
  • allow follow up questions
  • MMS support (pictures, sounds, etc)
  • add premium concierge service
  • add more languages
  • allow personalization – tastes, location, ethnicity
  • responses in a picture or song
  • wikipedia type platform where people can post ideas to questions like twitter
  • chacha tv
  • reality shows
  • interactive media
  • chacha sports, news, trivia, travel, entertainment
  • chacha the board game – like a scavenger hunt with questions and clues
  • send ingredients and chacha sends back a recipe
  • chacha as a clearinghouse for recipes
  • chacha for animals
  • email based
  • audio questions
  • video picture responses
  • voice responses to questions
  • flight information
  • love advice
  • instant messenger
  • works in places without data/cell reception
  • doctors diagnosis based on symptoms
  • dating service (blue tooth phenomenon called ‘toothing’ also in japan similar service)]
  • more than 160 characters
  • chacha and museums
  • chacha + google community
  • chacha education for kids
  • cheaters in schools
  • market research
  • international travel service
  • gps connection
  • translation services
  • transportation services and directions
  • who wants to be a millionaire CHACHA lifeline

Friday, June 13, 2008

Session 1: Sunday April 27th



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discussion:
Discussion: Verizon Vcast Song ID http://www.mobiletechnews.com/info/2007/05/22/071546.html
http://www.americhip.com/
How to improve the advertisement or the product/service?

  • Mute button
  • Ability to pick songs by genre or artist
  • Insert free song offer
  • Rent-a-song
  • Exchangability
  • Swapping songs
  • Apple/Ipod addition - for marketing or functionality
  • Improve the song
  • Remix the song
  • Use it to promote new music
  • Accessible to people without Verizon
  • Make it clear if the song would have to be purchased
  • Practicality? Is it more than just a cool idea?
  • Make CDs/DVDs delivered to your door
  • Add to text messaging capability
  • More than 1 song on the ad
  • Lyrics returned too
  • Splicing portions of songs
  • Ad turns into abstract art
  • Music video on a LCD screen
  • Instructional dance moves
  • Artists contact info/biographies
  • Call in to vote for song Vcast song
  • Comes with wine sample for mood
  • Chance to be on a reality TV show with the artist
  • Package dissolves in water and sucks C02 from the atomosphere
  • Voting for the songs thumbs up or thumbs down
  • Pop up version of the song
  • Ad Product/byproducts can be turned into alternate energies
  • Limiting music length in ad to 5 seconds
  • Works without cell reception
  • Auto sync with ipod and itunes
  • Use technology to sample music CD's or albums in stores
  • Use technology for excerpts from authors in their books
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other discussion topics:
  • Dhabas for the masses in NYC
  • Fear of failing in a startup company
  • No small venue in NYC for house/electronic music
  • Acera paper plates
  • http://www.verterra.com/ for bamboo dinnerware
  • Bangalore's restaurant that changes seasonally
  • Photoshoots
  • latinlaundry http://www.latinlaundry.com/
  • digital gravel http://www.digitalgravel.com/
  • Hookah bars
  • Logos for twilo
  • Other nightclubs on tshirts etc
  • Sustainable startup
  • Business models
  • Latest trends in advertising/marketing